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Brian Seth Hurst
Brian Seth Hurst is the executive producer of Bunim Murray Digital and the co-founder of Storytech ®. As co-founder of StoryTech®, a strategic consultancy agency focused on next-generation entertainment experiences enabled by technology, Hurst advises in construction, business modeling and maintenance of story worlds for content and brands.
==Work==
Brian coined the term ‘cross-platform’ in 1998 as Managing Director of Convergent Media "()" at Pittard Sullivan to describe client, TVGuide, brand and functionality presence across multiple platforms. He advocates for the concept of ongoing conversation and collaboration between the storyteller and the audience.
Brian serves as Executive Producer and strategist on “(Tim Kring’s Conspiracy for Good )” where he also coined the term “social benefit storytelling," a technique that allows the audience to become part of the story, focusing on making a real-world difference.
A proponent of “informed collaboration” between storytellers and technologists, Hurst is a member of the producing team for Tim Kring’s Conspiracy for Good, a fictional organization in an augmented reality drama popularizing the social benefits of storytelling by funding 50 scholarships and providing over 10,000 books for the Zambian libraries through WeGiveBooks.org.
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